YOUTH SPORT LOOKED AT HONESTLY
Practical guidance for parents in youth sport.
A clear look at the things that decide whether a child thrives, leaves, or quietly carries the cost. Built around the child.
ASK AI BETTER QUESTIONS ABOUT YOUR CHILD'S SPORT
Parents ask ChatGPT about selection, quitting, nerves and food. It gives decent answers. But it asks how you feel, not what the adults are doing.
Coach Mode fixes that. It's a free prompt you paste into ChatGPT, or any AI, before you ask. It makes it think like a coach who's also a parent.
It asks you questions first. It looks at your child, the club and you. It tells you straight. And it reminds you that it's AI, not a person.
Built from 34 years of coaching and two books. Tested on the questions parents ask me most.
You'll also get the 3-2-1 email every other Friday. Unsubscribe any time.
You want to help with the long game
The PlayStrong Parent Playbook - How children actually develop.
Fuel, sleep, movement, strength, game sense, confidence and mindset. Puberty and girls in sport too.
The practical handbook for what helps before the results show up. Something you can use this week.
Written by a coach with 34 years in youth sport. Pay what you want, from £9.99.
KICK-OFF IS AT TEN. WHAT DO THEY EAT?
Fuel the Game. The matchday fuel planner.
Knowing what to eat is half of it. The other half is when.
Enter the kick-off time and any foods your child won't or can't eat. Fuel the Game builds the day around them. Dinner the night before, breakfast, the top-up, half-time and recovery.
Real food. Real timings. A reason for every choice. No weighing food. No chasing perfection.
For young athletes aged 8 to 18. Free to try, then £1.99 for unlimited plans.
SOMETHING CHANGED, AND NOTHING OBVIOUS HAPPENED
The Room - What adult-made environments do to children in sport
Your child still goes to training. The drive home is quieter. You keep wondering whether it is them, you, or the room around them.
The Room helps you read the coach's tone, the selection patterns, the touchline, and whether a question is safe to ask.
It helps you tell an ordinary hard week from a room that is doing real damage, and what to do about it.
Pay what you want, from £9.99.
Why PlayStrong
Built from coaching, and from being a parent in it.
I'm Ewan Smith. I've spent over thirty years around youth sport as a coach and development officer from grassroots to international, and I'm a parent of children in it.
PlayStrong started with the physical side, movement, strength, fuel and recovery. Over time the bigger issue was harder to ignore. Children are shaped by selection, opportunity, communication and adult behaviour, not only by training.
That's the work PlayStrong brings together. I think adults should be able to explain the environments they create, stand over their decisions, and change course when a child is carrying the cost.
More from PlayStrong
Most days on TikTok and Instagram, weekly on Substack.
I post most days on TikTok and Instagram, and write a longer piece each week on Substack.
PlayStrong, Ewan Smith
[email protected]
© 2026 · Standard licensed under CC BY-NC-SA 4.0


